Sports clubs | Generate more email opens

Sports clubs | Generate more email opens

On a Saturday morning, players are getting ready for their game and fans are eagerly waiting for club news. Yet the sports club newsletter that was supposed to announce the event wasn’t opened by most subscribers. The open rate of the club’s emails is flat despite...
Pros and cons: Sending emails on weekends

Pros and cons: Sending emails on weekends

Saturday morning. Quieter inbox. Fewer messages. It might be the perfect time to stand out. But is it really effective to send emails on the weekend? This practice divides opinions: some see an opportunity, others a trap to avoid. Yet data and behaviors are changing....