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Which font to use in your emails to combine readability and performance

Which font to use in your emails to combine readability and performance

by Gilles Langrand | Nov 24, 2025 | Marketing email

A reader opens your morning newsletter. The content is interesting, the tone is right, the visuals are balanced. Yet something feels off: the typography. Too thin, poorly rendered on mobile, hard to read in Outlook. Result: the email gets closed right away. This often...
Email and Germany: cultural and technical differences you need to know to make your campaigns a success

Email and Germany: cultural and technical differences you need to know to make your campaigns a success

by Coralie Ladent | Nov 19, 2025 | Marketing email

Email is a universal language… but its rules change from one country to another. In Germany, the approach is different: people read their emails differently, use other email providers, and pay close attention to privacy. A strategy that works in Paris can fail in...
Use email marketing to increase traffic to your website

Use email marketing to increase traffic to your website

by Coralie Ladent | Nov 17, 2025 | Marketing email

An entertainment website attracts curious visitors every day, but how many really come back? Without a clear strategy, visits are like flash fires — a peak on publication day, then nothing. Yet, email marketing for entertainment can turn an occasional reader into a...
Cleaning up your tourism data: challenges, methods, and best practices

Cleaning up your tourism data: challenges, methods, and best practices

by Coralie Ladent | Nov 10, 2025 | Marketing email

Between one-time travelers, those who only come back in summer, and couples who split up… inactive contacts are a fact of life in tourism databases. On top of that, scattered information isn’t rare either: duplicates, typos, incomplete data. The result? Emails sent to...
Email and sports federations: managing the accumulation of inactive contacts

Email and sports federations: managing the accumulation of inactive contacts

by Coralie Ladent | Nov 5, 2025 | Marketing email

A packed stadium, an electric atmosphere… but entire rows of empty seats. That’s the perfect image of sports federations’ emails when the list is cluttered with inactive contacts—addresses that no longer open, no longer click, and end up dragging down overall...
Associations: sending effective emails for periodic activities

Associations: sending effective emails for periodic activities

by Coralie Ladent | Nov 3, 2025 | Marketing email

For an association, staying connected with your members all year long is essential. Association email is a powerful lever to nurture relationships, share project updates, and mobilize people around key events. When you’re running a recurring activity, the consistency...
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Articles récents

  • Which font to use in your emails to combine readability and performance 24 November 2025
  • Email and Germany: cultural and technical differences you need to know to make your campaigns a success 19 November 2025
  • Use email marketing to increase traffic to your website 17 November 2025
  • Cleaning up your tourism data: challenges, methods, and best practices 10 November 2025
  • Email and sports federations: managing the accumulation of inactive contacts 5 November 2025

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