


Images and links in your e-mails: design and deliverability rules
Lightweight images and strategic links: beyond the core content, some seemingly secondary elements in an email can actually make a big difference... or hurt your deliverability. When you’re sending emails with images or emails that include links, spam filters pay...
Email warmup: why and how to warm up your domain
Changing email solution, new domain name or new IP address? Before you launch large-scale campaigns, you need to go through one crucial step: the email warmup. This gradual ramp-up phase helps you build a trusted sender reputation and boost your email deliverability....
SPF, DKIM and DMARC explained to emailing beginners
When you're new to email marketing and you hear about SPF, DKIM, and DMARC, your first instinct might be to just sweep those acronyms under the nearest rug.But these three slightly technical terms are actually really important to help secure your campaigns and make...
Email data purge: definition, challenges and best practices
Managing an email database and want your campaigns to perform while remaining GDPR-compliant? Data purging is a key step that’s often underestimated. It involves automatically removing outdated email data to improve email deliverability, protect your sender...