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St. Patrick’s Day: Successful email marketing on March 17

St. Patrick’s Day: Successful email marketing on March 17

by Coralie Ladent | Feb 26, 2025 | Marketing email

St. Patrick's Day is the perfect occasion to boost your business with engaging email campaigns. Whether you're in the restaurant, event, or leisure sectors, it's essential to design impactful emails while adhering to legal marketing and GDPR. Discover how to optimize...
Data purging: how to instantly boost your database performance

Data purging: how to instantly boost your database performance

by Coralie Ladent | Feb 25, 2025 | Data en, Marketing email

A high-performance database is essential to ensure the speed and efficiency of information systems. However, over time, it can become cluttered with unnecessary data, slowing down processing and increasing storage costs. Data purging is a key solution to optimize its...
Geographical segmentation: increase your email conversions

Geographical segmentation: increase your email conversions

by Coralie Ladent | Feb 24, 2025 | Marketing email

Geographic segmentation is a powerful strategy to optimize email campaigns. By tailoring your messages based on your contacts' location, you increase email relevance, improve customer engagement, and boost your conversion rate. In this article, discover how to...
How to use artificial intelligence to boost the effectiveness of your email campaigns

How to use artificial intelligence to boost the effectiveness of your email campaigns

by Coralie Ladent | Feb 21, 2025 | Marketing email

Artificial intelligence is revolutionizing email marketing by offering powerful solutions to optimize campaigns and improve email performance. With automated emails and advanced personalization, businesses can now reach their customers more effectively and relevantly....
Which kpi to use to track and optimize email marketing effectively

Which kpi to use to track and optimize email marketing effectively

by Coralie Ladent | Feb 20, 2025 | Data en, Marketing email

Tracking the performance of an email campaign is essential to optimizing your strategy and achieving your goals. Email marketing KPIs help assess the impact of your sends, adjust your actions, and maximize return on investment. But which indicators should you track...
3 powerful tips to boost your email open rate

3 powerful tips to boost your email open rate

by Coralie Ladent | Feb 18, 2025 | Data en, Marketing email

The email open rate is a key indicator for measuring the performance of your email campaigns. A high open rate means your recipients find your messages relevant and engaging. But how can you increase email opens and effectively capture your audience's attention as...
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