Mindbaz Reviews • MeilleurTaux Assurances
Successful Email and SMS Campaigns
3 Million Internet Users
Since 2019, MeilleurTaux Assurances has been sending email and then SMS campaigns through Mindbaz.
The company, formerly known as MeilleureAssurance and now part of the MeilleurTaux Group, has helped 3 million internet users find insurance through its comparison engine. Testimonial.
Manon Dauchy is in charge of e-marketing at MeilleurTaux Assurances.
Email Campaigns to Activate Prospects
Manon leverages almost all of Mindbaz’s features:
- Database management
- Campaign targeting
- Email campaign routing
- Optimal email deliverability across different webmails
- SMS campaign routing
“The Mindbaz platform is extremely intuitive. Since the number of steps needed to set up an email campaign is minimal, I don’t waste any time.”
Deliverability: The Key Step to Boosting Your ROI
A deliverability specialist, Mindbaz optimizes all performance indicators for MeilleurTaux Assurances’ campaigns.
“The return on investment of my campaigns — and therefore the revenue of the MeilleurTaux Assurances Marketing team — is directly linked to our deliverability rate. Mindbaz is the ideal solution for our campaigns.”
Manon sends 3 types of campaigns:
- Transactional emails: messages sent automatically shortly after the recipient performs an action.
- Push campaigns: campaigns designed to boost a specific offer.
- Trigger emails: automatic emails sent a few days after a recipient action.
The goal of these campaigns is to efficiently convert prospects.
Manon Dauchy
Manon Dauchy e-marketing officer at MeilleurTaux Assurances.
MeilleurTaux Assurances Launches Its First SMS Campaigns in 2022
After three years focused on email campaigns, MeilleurTaux Assurances adds SMS to its marketing arsenal.
Collecting phone numbers:
🔗 Read the Guide “How to create successful SMS campaigns”
“With an average open rate of between 20% and 30%, depending on the type of campaign, MeilleurTaux Assurances optimizes its chances of reaching the right people.”
“I believe that sending an SMS can be just as effective as sending an email (as long as it’s not too frequent) because it is less expected.”
As soon as the first test campaigns were launched using Mindbaz’s SMS routing solution, Manon was enthusiastic:
“The conversion rate was just as good, if not better, than for a similar email campaign. A nice surprise: the unsubscribe rate was significantly lower — only 0.03%!”
Mindbaz’s Support: The Added Value of the Solution
Beyond a simple and efficient tool, Manon appreciates the support provided by Mindbaz.
“In 2021, we faced deliverability issues and SMTP errors. Our deliverability rate dropped significantly. Agathe, Deliverability Manager at Mindbaz, took charge of the situation.”
She quickly analyzed the situation, proposed solutions, and carried out tests.
She also implemented proactive monitoring to anticipate future deliverability issues. The support is truly outstanding.
“Mindbaz’s SMS platform is very easy to use and intuitive.”
Support is Truly a Key Differentiator for Mindbaz.
With a first response guaranteed within 24 hours, the teams deliver high-level follow-up. To stay at the forefront, Mindbaz’s teams regularly engage with major email industry players: webmails, internet service providers, associations, and specialized email groups…
This commitment ensures that clients like MeilleurTaux Assurances receive expert support for their email and SMS campaigns.
- The Mindbaz Experience
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