Emmanuel Condamine

Managing Director of Filae

What issues did you have concerning your emailing program?

Initially, Filae directly managed its email campaigns. An operation that, over time, proved to be expensive and complex. We therefore had to find a better solution and at the same time continue to develop our business. We also wanted to improve the deliverability rate of our campaigns.

“In order for the Filae teams to be able to accompany their clients in research that often requires discretion and sensitivity, they themselves must naturally be able to count on technological partners capable of empathy. Mindbaz is one of them. We have put into place customer support and a real lever for development by listening to our customers and through our expertise.”

Managing transactional emails, personalizing emailing campaigns, managing emailing pressure, testing campaigns, defining our segmentation strategy… everything has changed significantly thanks to the proactivity and adaptability of our respective teams.