"Sending emails to our neighbors? Easy, just translate emails with generative AI for my current audience."
Hold on—it's not that simple. Sending emails to a new market requires more than translation. Spaniards have their own habits and techniques. Get informed before launching: the types of emails they prefer, the most used webmails, and tips specific to Spanish residents.
Good news, you’re in the right place.
Summary- Most popular Spanish webmails
- Digital culture and email behavior in Spain
- Key email statistics in Spain
- Tips to tailor your email strategy for Spain
- Comparison of email providers in Spain
- In short: Email & Spain – what you need to know (webmails, culture, stats)
Most popular Spanish webmails
In Spain, the most used email providers are similar to the rest of Europe, with a few exceptions. Gmail Spain leads by far, followed by Outlook Spain and Yahoo Spain. However, local services like Terra or Ono might still be found in older databases.
- Gmail: top performer with excellent deliverability
- Outlook: widely used in business and public sectors
- Yahoo: still active in some audience segments
- Local providers like Telefónica, Correo Orange España, GMX.es...: worth monitoring based on your audience
Digital culture and email behavior in Spain
Email behavior in Spain is shaped by cultural habits. Spaniards tend to open emails later in the day, often in the evening. Overly formal messages may be less engaging. Understanding digital culture in Spain means finding the right balance between friendliness and clarity.
- Frequent opens after 6 PM
- Preference for clear, visual content
- High mobile usage: don’t forget responsive email design for Spain
- Ideal frequency: 1 to 2 times per week
Key email statistics in Spain
Recent data shows that the email open rate in Spain is slightly lower than the EU average, but the click rate is higher, reflecting more engaged recipients when emails are relevant. Here are some highlights:
| Metric | Spain | EU Average |
|---|---|---|
| Open rate | 19.2% | 22.8% |
| Click rate | 3.4% | 2.9% |
| Mobile usage | 67% | 60% |
| Average deliverability | 97.1% | 96.5% |
🔗 See more email marketing statistics
Tips to tailor your email strategy for Spain
To succeed in email marketing for Spain, you need to adapt your content and strategy. Here are some best practices aligned with emailing habits in Spain:
- Adjust your tone: friendly, direct, and free of unnecessary jargon
- Send emails at the right time to capture attention
- Think mobile-first: ensure your emails look good on smartphones
- Segment by region or language (Spanish/Catalan/Basque)
- Test various subject lines and CTAs to maximize engagement
With Mindbaz, a platform designed for media and communication pros, you can personalize your sends, track performance in detail, and enjoy an intuitive interface with expert support.
Comparison of email providers in Spain
Here’s a quick view of the most common email providers in Spain and how they compare in terms of deliverability and popularity:
| Provider | Market Share | Key Traits |
|---|---|---|
| Gmail | 60% | Excellent deliverability, high mobile usage |
| Outlook | 25% | Spam-trap sensitive, use high-reputation IPs |
| Yahoo | 10% | Still active in specific segments |
| Others (Terra, Ono...) | 5% | Small presence, check deliverability |
No time to read it all? Here’s a summary:
In short: Email & Spain – what you need to know (webmails, culture, stats)
- Gmail, Outlook, and Yahoo lead Spanish webmail usage, with a few local providers still present.
- Email behavior in Spain includes late-day opens, high mobile use, and preference for direct tone.
- The open rate in Spain is slightly lower than the EU average, but the click rate is higher.
- Tailoring your email strategy for Spain involves optimizing send times, mobile format, and regional segmentation.
- Mindbaz makes Spanish email campaign success easy thanks to its intuitive, high-performing, and customizable platform.