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5 types of email addresses to delete for better monetization

5 types of email addresses to delete for better monetization

by Juliette Bègue | May 28, 2025 | Deliverability

Sending the same email campaigns to monetize your audience but still seeing flat open rates? The problem may not be your content... but the quality of your list. For monetization agencies, maintaining strong email list hygiene is essential. Regular cleaning helps...
Mass emailing: techniques for generating more revenue

Mass emailing: techniques for generating more revenue

by Juliette Bègue | May 7, 2025 | Deliverability

As soon as you have a database of hundreds of thousands of email addresses, the first instinct is often to start mass emailing to generate your first revenues. That might have worked in the past, but webmail filtering systems have evolved and become stricter. So how...
Improve your sender reputation to boost deliverability

Improve your sender reputation to boost deliverability

by Juliette Bègue | Apr 25, 2025 | Deliverability

Is your deliverability rate suddenly dropping for no clear reason? Are your email campaigns landing in spam folders despite following best practices? It might be time to focus on an often-overlooked but crucial factor: your sender reputation. Email deliverability...
Preference Center: Gmail makes it easy to unsubscribe

Preference Center: Gmail makes it easy to unsubscribe

by Juliette Bègue | Apr 21, 2025 | Deliverability, Email Technology

In early 2024, Gmail announced a new feature expected to appear soon in its users’ inboxes: the preference center. The preference center will allow Gmail users to manage all their mailing list subscriptions in one place. This feature will be accessible from the...
Email click-through rate: how to increase it effectively

Email click-through rate: how to increase it effectively

by Juliette Bègue | Apr 20, 2025 | Data en, Deliverability

The latest updates* from Internet Service Providers (ISPs or email providers) clearly confirm a growing trend: respecting the recipient. And to measure this, ISPs rely on user behavior. How email providers assess recipient satisfaction Their analysis is based on a...
Blacklisted emails: how to unblock them and avoid blacklists

Blacklisted emails: how to unblock them and avoid blacklists

by Juliette Bègue | Apr 11, 2025 | Deliverability

Engagement rate close to 0? No replies? A drastic and sudden drop in all your email performance metrics?You might be facing an email blacklist. What are the solutions to regain optimal email deliverability?Summary What is an email blacklist? Why are your emails...
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