What Easter emails to send: tips, examples and personalization
In April, Easter-themed messages are everywhere. How can you take advantage of this event to highlight your products or services in your emails?A well-planned email campaign can increase your open rate, improve customer engagement, and maximize your conversion rate....
Accessibility and email: 10 UX best practices
Ensuring the accessibility of your emails is essential for providing an optimal user experience and reaching a wider audience. An inclusive design and good UX practices not only improve readability and compatibility in your email campaigns but also ensure compliance...
Recycling existing content for email marketing
Do you know how much time you spent on your last email campaign? On this article? And on that Insta post? Here’s a hint: too much. Save time by leveraging content repurposing. By smartly reusing your existing content, you increase productivity while boosting audience...
Email: Write a good preheader to boost your open rate
This is the small text that appears just below the subject line in your contacts’ inbox. The email preheader is often overlooked, yet it plays a crucial role in encouraging recipients to read your emails. A well-written preheader can improve the open rate and grab...