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Email segmentation: how to target better to boost your results tenfold?

Email segmentation: how to target better to boost your results tenfold?

by Coralie Ladent | May 26, 2025 | Marketing email

Sending the same email campaign to your entire list? It’s risky and expensive. To grab attention and maximize performance, the key is email database segmentation. By intelligently slicing your contacts, you can target your email audience more precisely, personalize...
When to send emails: days and times to suit your audience

When to send emails: days and times to suit your audience

by Coralie Ladent | May 23, 2025 | Marketing email

You’ve crafted great content, optimized your subject line, and targeted the right segments… but your open rates are flat? Try changing when you send your emails. The best email send time varies depending on audience profiles, industries, and user habits. To achieve...
GDPR and newsletters: these 4 mistakes every email sender has made

GDPR and newsletters: these 4 mistakes every email sender has made

by Coralie Ladent | May 19, 2025 | Marketing email

Each year, new updates and information are released regarding GDPR. Keeping up with the original regulations, changes, and additions can feel impossible. To support email marketers, Mindbaz experts compiled the most common GDPR mistakes they spot during email audits....
Email and Italy: the rules you need to know

Email and Italy: the rules you need to know

by Coralie Ladent | May 16, 2025 | Marketing email

After more than a decade coaching Italian email senders and European marketers targeting the Italian market, Alessandro has a few tips to share. Italy has its own email rules which, if ignored, could send your messages straight to the spam folder. With very specific...
6 emailing practices for targeting seniors

6 emailing practices for targeting seniors

by Coralie Ladent | May 14, 2025 | Marketing email

In 2023, 21% of the European population is aged 65 or older, according to Eurostat. Increased life expectancy, declining birth rates, and the wave of baby-boomer retirements are all contributing factors. Seniors are just as diverse: there’s no single way to...
Email: 7 levers to boost your web conversions

Email: 7 levers to boost your web conversions

by Coralie Ladent | May 12, 2025 | Marketing email

You're generating traffic to your website, but conversions aren't following? It might be time to activate a commonly overlooked lever: email. With an effective email marketing strategy, you can significantly boost your email conversion rate and optimize your email...
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