When to send emails: days and times to suit your audience

You’ve crafted great content, optimized your subject line, and targeted the right segments… but your open rates are flat? Try changing when you send your emails. The best email send time varies depending on audience profiles, industries, and user habits. To achieve the highest open rate, you need to understand your audience’s email reading habits and adapt your send timing accordingly.

Why Timing Matters

A great email sent at the wrong time can go unnoticed. Just because Gen Z checks their phones 100 to 150 times a day* doesn’t mean you can email whenever you want—they’re mostly checking social media, and they represent only a portion of your audience.

So, to optimize your email send time, tailor your campaigns to audience behavior and consider:

• Open rate by time slot
• Best day to send newsletters
• Mental availability moments (morning, lunch break, etc.)

*Source: Deloitte Global Mobile Consumer Survey 2023

Seasonal Planning: Use the Calendar to Boost Engagement

For mid-sized media companies, planning emails around recurring events is a simple yet powerful strategy. The “marketing calendar” approach helps you:

• Save editorial time: Plan ahead using a calendar of holidays, seasons, global days, etc.
• Deliver better content: Your team has time to craft impactful emails with higher open rates.
• Build recurring audience touchpoints: Regular content builds anticipation and brand loyalty.
• Simplify automation: Tools like Mindbaz let you automate without operational overload.

🎯 Examples: Black Friday promos, end-of-year recaps, St. Patrick’s Day emails, Mother’s Day quizzes, or summer vacation content.

Pro tip: Combine seasonal content with smart segmentation for personalized impact.

B2B vs. B2C: What Changes

• B2B emails: Stick to business hours (8-10 AM or 2-4 PM), during weekdays.
• B2C emails: Better in the evening, early morning, or on weekends.
• Best days to send: Tuesdays and Thursdays (B2B), Saturdays and Sundays (B2C).

How to Test and Analyze Send Times

• Run A/B tests on different days and times.
• Track open rates and click-through rates per send.
• Adapt your email scheduling strategy based on results.
• Automate sends with behavior-based triggers using Mindbaz.

Best Send Times by Audience

In Short: Best Times to Send Emails

• The best email timing depends on your audience’s habits.
• For B2B, favor weekdays and office hours.
• For B2C, evenings and weekends perform better for open rates.
• Email send time directly affects engagement and conversions.
• Use tests and smart email scheduling to improve performance.

How to Choose the Best Time to Send Emails?

By analyzing your audience’s behavior. B2B or B2C, morning or evening — every target has its sweet spot. Testing, measuring, and adjusting helps ensure your emails hit at the right time.