– Activate prospects with email campaigns

Manon Dauchy is in charge of e-marketing at MeilleurTaux Assurances. She uses almost all of Mindbaz’s features:

– database management

– campaign segmentation

– send email campaigns

– optimize email deliverability on various webmails

– send SMS campaigns

“The Mindbaz platform is very intuitive. There are few steps to schedule an email campaign, so I don’t waste any time.”

– – Deliverability: The key to boosting ROI

An expert in deliverability, Mindbaz optimizes performance indicators for MeilleurTaux Assurances’ campaigns.

“The return on investment of my campaigns, and the sales of the MeilleurTaux Assurances marketing team, is linked to our deliverability rate. Mindbaz is therefore the ideal solution for our campaigns.”

Manon sends 3 types of campaigns:

Transactional emails: messages sent automatically, shortly after the recipient performs an action.

Push: campaigns designed to boost an offer.

Triggers: automatic emails sent a few days after the recipient takes an action.

The aim of these campaigns is to effectively convert prospects. With an average open rate of between 20% and 30%, depending on the type of campaign, MeilleurTaux Assurances optimizes its chances of reaching the right people.

Manon offers content adapted to her prospects according to the segmentation of her databases.

“We wanted to send SMS to complete the user journey. The aim is to have scenarios that use different levers. Our aim is to diversify our chances of collecting leads.

I think sending an SMS can be just as effective as an email (if it’s not too often) because it’s less expected than the latter.”

From the very first test campaigns carried out with Mindbaz’s SMS router, Manon is enthusiastic:

“The conversion rate is as good as or better than a similar email campaign. A pleasant surprise: the churn rate is much lower: 0.03%!”

Support is indeed a differentiating factor for Mindbaz.

With an initial response within 24 hours, the Mindbaz team ensures a high level of support. To stay at the top of their game, staff regularly exchange information with other actors in the email industry: webmails, ISPs, email associations and groups…

This approach enables us to support customers like MeilleurTaux Assurances in their email and SMS campaigns.

Découvrez
les autres expériences :

Avis vérifiés

A trusted third party, Avis Vérifiés is a leader is collecting customer reviews in France and is also available internationally in 20 countries.

Laurent Abisset, co-fonder of Avis Vérifiés, knows it : Emailing is more than a strategic issue for Avis Vérifiés which solicits the opinions of its customers’ customers though… email.