Mindbaz Review • Fomento

Fomento chose Mindbaz for its email campaigns

and it’s a success!

When Alessandro Gherardi created Fomento, he had already been working with Mindbaz for 5 years in his position as General Manager of Advice Global Ltd.

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Alessandro knew the advantages of the email solution, the high deliverability rates and powerful segmentation features. That’s why he chose Mindbaz to send Fomento’s email campaigns.

iGaming Fomento agency targets Latin American markets

Fomento is a iGaming network focusing on Latin America: Brazil, Argentina, Chile, Panama, Colombia, Uruguay and Mexico.

igaming

What sets Fomento apart from other gaming agencies is their wide range of activities:

  • Sportsbook
  • E-sports
  • Casino
  • Horse Racing
  • Poker
  • Finance
  • Lotto
  • Payment solutions

Understanding their audience is one of the keys to Fomento’s communication. They rely on email campaigns to convince and create loyalty.

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Alessandro Gherardi

Founder of Fomento

deliverability

Fomento’s email goals with Mindbaz

“In order to reach Fomento’s principal goals, our email campaigns need to perform. Obviously, they need to be delivered. We generate leads to have as many contacts as possible. We do have big volumes.

We know our audience and how to convert leads. So delivery needs to be optimal: high open rates and high clicks are what create a good return on investment.
Mindbaz is the best email solution that allows me to focus on our core business instead of our delivery rate.”

Alessandro Gherardi

targetting

Segmentation: the must have feature

Alessandro Gherardi is used to international markets. Belgium, Netherlands, Germany, Brazil, Argentina, Chile…
Based on his knowledge, he decided to focus on segmentation.
Fomento’s databases are segmented based on

  • the activity of users,
  • the email campaigns that were liked or not
  • a good balance between volume and behavior
  • but there’s more

Indeed, behavioral segmentation is an important basic of email marketing. But for Fomento’s founder, geographical data is as important as other kinds of segmentation.

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“The platform is clear and intuitive. But more than the design, the support we benefit from is one of the reasons I still choose Mindbaz.”

Belgium: an example to illustrate segmentation criterion

“Segmentation is one of the keys to improving your open rate and click rate statistics. Socio-demographic and geographic criterias are useful for Fomento. When I was working on the Belgium market for example, I quickly understood that I couldn’t send the same email campaigns to Flanders and Wallonia.  

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Collecte
First, they don’t speak the same language. In Flanders, they speak Dutch, but most of the Wallons speak French. Some Belgians even speak German.
But there is more. Culture, habits and preferences are different. So email campaigns can not be the same.”

Mindbaz’s email solution includes segmentation features for agencies like Fomento. Good segmentation technology is a priority to boost the engagement rates of email campaigns.

Mindbaz: a tech solution and a skilled team

An up-to-date email solution
Alessandro Gherardi has been working with Mindbaz since 2017. The main consideration of most of our clients is to work with software that allows them to focus on their business.

Mindbaz: a tech solution and a skilled team
An up-to-date email solution
Alessandro Gherardi has been working with Mindbaz since 2017. The main consideration of most of our clients is to work with software that allows them to focus on their business.

 

 

 

 

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