Mindbaz review • Filae
Email as a business channel for Filae with Mindbaz
“Know yourself”
Since 1994, Filae has made it easy for more than 7 million users to build their family trees from digital archives, transcribed and indexed in a single search engine.
Initially, Filae directly managed its email campaigns. An operation that, over time, proved to be expensive and complex.
Optimizing emailing costs
Initially, Filae directly managed its email campaigns. An operation that, over time, proved to be expensive and complex.
We therefore had to find a better solution and at the same time continue to develop our business. We also wanted to improve the deliverability rate of our campaigns.
The need of a high technical support for Filae’s email solution
“We have been a partner of Filae since 2013. We ensure that we provide complete and precise answers to customers. In this matter we needed to rely on the best of technology to ensure perfect synchronization between different databases, amongst other measures.” Alice Fischer, Sales manager Mindbaz
Emmanuel Condamine
CEO de Filae
“In order for the Filae teams to be able to accompany their clients in research that often requires discretion and sensitivity, they themselves must naturally be able to count on technological partners capable of empathy.Mindbaz is one of them. We have put into place customer support and a real lever for development by listening to our customers and through our expertise.” Managing transactional emails, personalizing emailing campaigns, managing emailing pressure, testing campaigns, defining our segmentation strategy… everything has changed significantly thanks to the proactivity and adaptability of our respective teams.
Today, Filae helps users find out more about their ancestral background and sends 5 million emails per month. All of this with peace of mind thanks to Mindbaz’s technological guarantees and constant support, while also helping their customers save time and money.
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Sébastien Bouisset, Acquisition Manager at L’Officiel des Vacances, designed and deployed a two-pronged structured email marketing strategy. After conducting numerous A/B tests and implementing a rigorous marketing routine, he achieved click-through rates increasing by 100% to 150%. This performance is based on fine segmentation, advanced data exploitation, and precise deliverability management. Discover how integrating the Mindbaz solution helped secure, optimize, and automate this strategy for optimal email performance management.
MeilleurTaux Assurances’ Customer Experience
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Technical Case Study from MesOpinions
Rémy Fertin, CTO of MesOpinions — a platform dedicated to citizen expression — has orchestrated the full automation of the company’s email strategy by fully leveraging the Mindbaz API. By deeply integrating the API into communication workflows, he has implemented dynamic sending scenarios, optimized processing times, and enhanced large-scale message personalization. This data-driven approach has enabled him to achieve record-high open rates while ensuring the robustness, scalability, and GDPR compliance of the email infrastructure. Discover how Rémy Fertin industrialized campaign management, optimized deliverability performance, and established an agile technical governance model for email marketing with Mindbaz.
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- Filae
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Lille (France)
14 rue du sec Arembault
59800 LILLE
Barcelona (España)
Maui-Coworking
Carrer Perello 74, Bajo,
08005 Barcelona