Juliette, marketing manager at Mindbaz: A portrait of a content and email enthusiast

Jun 3, 2025



Summary

A Marketing Journey in Innovation

Juliette is the Marketing Manager at Mindbaz, a solution for sending email marketing campaigns. Her profile perfectly illustrates the balance between rigor and passion for her field. With a degree in marketing, she enriched her education with a year in Ireland, where she was influenced by the Anglo-Saxon culture and its freer, more collaborative work methods.

She began her career at Euratechnologies, one of the largest startup incubators in Europe, located in Lille:

"I was lucky to meet incredibly diverse profiles in very innovative companies. It was a true school of creativity and agility."

At the same time, she ventured into freelancing, especially with tech players, an experience that sharpened her autonomy and ability to juggle multiple worlds. These varied experiences naturally converged towards Mindbaz, where she finally found fertile ground for her dual passion: content marketing and innovation.

Her Start at Mindbaz

Juliette joined Mindbaz in June 2022. She created the marketing department and strategy from scratch:

"I came in with a blank page."

She quickly structured all marketing activities: social media, podcasts, webinars, newsletters... Every action was documented internally. This structure allowed the team to gain efficiency and resilience.

"The idea is that anyone can take over a project at any time. We're a small team, so clear processes are non-negotiable."

Steering the Marketing Strategy at Mindbaz

The ambitious marketing strategy she devised has a dual mission: to increase Mindbaz’s visibility and to generate qualified leads in France and across Europe.

She develops and deploys several levers:

She emphasizes the importance of useful content: "The goal is for people to actually learn something. Deliverability is complex, so we create short, visual, educational formats... but never simplistic."



Demystifying Deliverability and Sharing Best Practices

Deliverability is the ability of an email to reach the inbox. A simple concept on the surface, but far more complex in practice. Her biggest challenge: making deliverability understandable, a topic that is both technical, strategic, and content-based. Juliette explains:

"Deliverability isn't just about avoiding spam words. It's about understanding filters, standards, segmentation, email pressure... And above all, explaining it without losing precision."

She is fully committed to demystifying deliverability, a topic still poorly understood by email marketing professionals. Her goal is to advance knowledge and highlight best practices for high-volume sending to mailbox providers.


Cross-Functional Expertise Serving Email Marketing

To achieve this, she relies on close collaboration with all teams:

  • The marketing team, notably with Mariam, in charge of Spanish content, to challenge and continuously innovate.

    She also expresses great pride in seeing her grow in skills, question current actions, and actively contribute to strategic decisions:

    "I want to be constantly challenged. That's how we grow, as a team."


  • Coralie, co-founder and COO of Mindbaz, who provides a long-term strategic vision.
  • The deliverability team Agathe and Bruno, essential for refining, expanding, and even creating content.
  • The sales teams (Sébastien, Juan Carlos, Alessandro and Raisa), who help identify concrete prospect challenges.
  • The product team (notably Julien), who works with her to shape the email product strategy to showcase the platform and services offered.
  • And of course the tech teams essential for engaging with developer profiles using Mindbaz:

"Without the devs' help, it's impossible to produce relevant content on topics like APIs or integrations. They take the time to explain—it’s real teamwork."


Projects for Growth and Creation

Juliette continuously evolves practices. She multiplies initiatives to test new formats, channels, and tools, supported by leadership that encourages innovation.

New Formats for Marketing Content

In 2024, Mindbaz launched a video strategy, leveraging Capcut:

"We want to make technical topics more accessible. Video is a great tool for that."

She also rethinks ebook formats to make them shorter and more impactful, without sacrificing added value.

AI and Automation

One of the big challenges for 2025 will be automating certain marketing tasks using artificial intelligence, to save time on analysis or planning.

"AI doesn’t replace strategic thinking, but it can save us precious time on execution."

Sweego: A Pivotal Project

Juliette also played an active role in launching Sweego, a multichannel notification solution (email + SMS) dedicated to developers:

"It’s a 100% tech project. I had to learn everything, understand APIs, developers’ needs... It was incredibly stimulating!"

She took the opportunity to develop a new skill: online advertising via Google Ads, a field that excites her and that she continues to explore.

Juliette’s Experience at Mindbaz

Juliette often cites the freedom to experiment as one of the driving forces behind her engagement with the company. At Mindbaz, she was able to launch a podcast within her first few months, La Baz Podcast, test new content formats, stop what wasn’t working, and pivot quickly.

"Here, you’re allowed to make mistakes. That’s rare. And it’s precious."

She also highlights the team’s bold vision, always looking for new projects and markets (Spain, Italy, ...) and solutions:

  • Dangerous email filter
  • Data visualization tool
  • Database cleaning service…

"It’s a company where you’re never bored. There’s always a new challenge."

Finally, she emphasizes the team spirit, even in full remote:

"We’ve put in place initiatives to include team members who are fully remote. We’re committed to keeping everyone informed and involved."



In Short: Mindbaz in 3 Words According to Juliette

When asked to sum up Mindbaz in three words, Juliette replies without hesitation:

  • Stimulating: "You never do the same thing twice. It’s a real learning ground."
  • Freedom: "We have carte blanche to propose, create, test."
  • Technical: "Whether it’s with deliverability or Sweego, the topics are always complex. And that’s exciting."
juliette begue marketing manager mindbaz

Juliette BEGUE is the author of the following marketing articles: