Trends, tips and innovations: the world of email marketing
Blog Mindbaz
Be up to date on the last trends in email marketing.
Read our articles to reach your audience inbox, be aware of the latest email updates and dig into Artificial Intelligence in the email world.
4 ways to personalize your email campaigns
Boost engagement and improve open rates by personalizing your email marketing.
Real-time segmentation: the evolution for media emails
Targeting, engagement and performance: the benefits of real-time segmentation are fast approaching. How do you set up this specific segmentation?
Improve your sender reputation to boost deliverability
Boost your sender reputation for inbox delivery. Discover best practices for avoiding the spam folder.
Mother’s Day Email Subject Lines
We’ll show you what to keep in mind to craft irresistible Mother’s Day email subject lines — with examples included.
Mariam, Spanish marketing content officer at Mindbaz
Mariam shapes Spanish-language marketing strategy: content, podcasts, newsletters… A digital adventure at the heart of emailing.
iOS 18: Apple Sets the course for your Emails in 2025
In short, here are the 4 main updates of iOS 18 Apple Mail’s new features that will transform your email campaigns in 2025.
Preference Center: Gmail makes it easy to unsubscribe
Gmail adds its own preference center to users’ inboxes. What does this mean for senders?
Email click-through rate: how to increase it effectively
Email is a powerful channel for boosting traffic to your website. But how can you effectively increase your click-through rate to monetize it?
Use a seasonal calendar for your emails to save time
Emojis in emails: impact, statistics and advice
Increasing your open rate is as easy as a smiley face. Or rather an emoji. Analysis of the statistics, practical advice and concrete examples.
What frequency should you choose for an effective newsletter?
Media, blogs and website publishers: Weekly, monthly, bi-monthly… Discover the ideal frequency for sending your newsletter. Tips, best practices and strategies.
Blacklisted emails: how to unblock them and avoid blacklists
Are your emails blocked? Find out why your messages are blacklisted and how to get off a blacklist quickly.
Sports federations: what email strategies should you adopt?
Member engagement, loyalty, automation, targeting… How can you add value to your sports brand?
Are your emails compliant with the European Accessibility Act?
The European Accessibility Act sets out best practices for accessible and inclusive emails and newsletters.
3 effective ways to filter emails
Optimize your e-mail deliveries through filtering: eliminate spamtraps, bounces and high-risk addresses to improve deliverability.
Retargeting: definition, best practices and examples
Target visitors who have already interacted with your website with me retargeting. The aim: to encourage them to return and convert.
What Easter emails to send: tips, examples and personalization
In April, Easter messages are everywhere. How can you take advantage of this event to highlight your products or services in your emails?
Accessibility and email: 10 UX best practices
How to optimize readability, design and user experience to reach a wider audience and boost engagement.
Recycling existing content for email marketing
Save as much time as possible by using existing content in your email campaigns. Advice, examples and tips.
Email: Write a good preheader to boost your open rate
Writing an effective preheader can boost the open rate of your emails. Tips, best practices and examples here.
Call-to-action in emails: tips and concrete examples
Boost your conversions with powerful buttons in your email campaigns. 10 examples to steal from this article.
Newsjacking and emailing: using current events to generate opens
News-related campaigns generate more opens and clicks. Find out how to exploit this trick.
How to configure DNS to improve email deliverability
DNS translates the domain names of your e-mail campaigns into IP addresses, so you can send securely. They help improve deliverability.
Footer email: legislation, tips and explanations
Legislation, GDPR obligations, legal notices and best practices for a compliant and optimized email footer. Details in the article.
Artificial intelligence, emails and GDPR: how to stay compliant
How does the GDPR frame the use of artificial intelligence in emails? Rules for data collection, processing and automation…
How to choose the best email solution to optimize your campaigns
Comparison, advice and key criteria to optimize your deliverability and open rate. Choose your emailing solution.
How to create a money-making newsletter
Tips, tricks and strategies: boost your revenues through monetization, engagement and high conversion rates.
Transactional e-mails: definition, usefulness and examples to steal
What is a transactional email and why is it useful? Take a look at the examples to optimize your conversions and engagement.
Welcome emails: tips, examples and GDPR rules for the perfect message
Write effective welcome emails with our GDPR tips, examples and best practices. Boost engagement from the very first message!
How to comply with data erasure requests with my emails
You must have a policy for deleting people’s data on simple request. Recap’ and examples of your obligations | RGPD CNIL
St. Patrick’s Day: Successful email marketing on March 17
Create effective emails for St. Patrick’s Day while respecting the legal framework and GDPR. Boost your marketing without legal risk.
Data purging: how to instantly boost your database performance
Optimize the performance of your database and emails through effective purging of obsolete data.
Geographical segmentation: increase your email conversions
Leverage your audience’s geographic data to improve engagement, increase open rates and maximize conversions.
Bastien, developer at Mindbaz
Working at Mindbaz: Bastien’s return as a front-end developer and his missions.
How to use artificial intelligence to boost the effectiveness of your email campaigns
Optimize your email campaigns with artificial intelligence: increased personalization, automation and performance to boost engagement and increase conversions with ease.
Which kpi to use to track and optimize email marketing effectively
Discover the key KPIs for tracking and optimizing your email marketing: open rate, click-through rate, conversion and engagement. Improve your performance and maximize your ROI through effective analysis.
3 powerful tips to boost your email open rate
Discover 3 effective tips to boost your email open rates: optimize your subject lines, segment your audience and send at the right time. Improve your performance now!
Improve email deliverability: 10 must-know tips for marketers
Discover the best strategies to improve your email deliverability: SPF, DKIM, and DMARC authentication, list optimization, user engagement, and anti-spam best practices. Boost your open rates and avoid the spam folder now!
12 tips for subject lines that generate email openings
Write an effective email subject line to boost your open rate. Examples, tips, and AI to maximize your results.
Marketing Email and GDPR : Advice for content creators and medias
Media and content creators: Which GDPR rules apply to your email marketing strategy? Insights on the legislation.
Agathe, Deliverability Manager at Mindbaz
A true expert in email deliverability, Agathe regularly shares her knowledge on email best practices and deliverability. Here’s a look at her journey.
Raisa, dedicated to supporting Mindbaz users
With Raisa’s arrival, Mindbaz is further expanding its customer support: audit, advice and follow-up meetings…
Clean email list: tips, benefits, and example
Landing in the inbox also depends on maintaining a clean email list. Discover expert deliverability tips from Agathe.
Emailing statistics you need to know in 2025
Every email statistics in France that are essential for your marketing strategy: opens, clicks, deliverability, behaviors…
Change your email sending solution in 5 steps
Thinking of switching email platforms? Discover a concrete plan and timeline for a stress-free migration.
+130 spam words that will help you boost your email deliverability in 2022
Do you want to optimize your email deliverability rate? Check out our list of spam words sorted by category (marketing, health, finance…)
Your guide to successful Christmas emails
How to segment your database, write an email, what design and how to anticipate the mass emailing with the arrival of Christmas? We explain!
5 legal obligations for databases
Are you aware of the 5 legal obligations around retaining your audience’s data? Get compliant today in your data bases
Julien, Product Manager at Mindbaz
Mindbaz introduces Julien, our Product Manager. Julien optimizes Mindbaz processes and tools to meet customer needs.
4 reports to create an efficient emailing strategy after years of sending emails
After years of sending emails, how can you improve your email deliverability? Our experts offer 4 reports to help you with your strategy.
Status page: Monitor the status of Mindbaz’s emailing platform
A quoi sert une status page? Comment y accéder? Découvrez comment fonctionne la “status page” de Mindbaz pour suivre les incidents.
Discover 3 types of dangerous email addresses for your campaigns
Are your emails no longer reaching the inbox? Maybe it’s time to clean up your database and filter out dangerous email addresses.
Microsoft announces new guidelines for email senders
How to work on email deliverability for Microsoft email addresses? The company has just announced new restrictions.
Mediego x Mindbaz: Profitable, Automated Email Campaigns
Mediego and Mindbaz join forces in a partnership to create cost-effective, automated email campaigns that arrive in inboxes.
![[Orange] Email deliverability tips: Domain name and related website](https://www.mindbaz.com/wp-content/uploads/2023/10/Conseils_delivrabilite_email_Nom_domaine_site_web_associe_mindbaz-400x250.jpg)
[Orange] Email deliverability tips: Domain name and related website
For transparency purposes, the sender’s email address domain must be linked to a website that has a legal notice. Learn best practices.
Double Opt-In: The Email Confirmation That Boosts Engagement
Double opt-in is a confirmation method senders use when a user subscribes to their email mailing list.
Gmail and Yahoo! update: How to avoid the spam folder?
February 2024, senders who send over 5,000 messages per day must update their campaigns to avoid the spam folder.
Why choose a French SaaS | Digital Sovereignty
3 reasons to choose a French SaaS over an American one. Discover 10 French alternatives to your American tools (Canva, Mailchimp…).
Reporting abuse with XARF
XARF, eXtended Abuse Reporting Format, is a new format that makes abuse reporting easier for network owners/managers.
5 tips to reduce your unsubscribe rate
Best practices for your email campaign: we tell you how to reduce your unsubscribe rate for optimizing your performance.
Email deliverability explained: tips and best practices by ISP
Pourquoi un email n’arrive pas en boîte de réception ? A cause des bonnes pratiques délivrabilité email à bien connaître. Explications.
On which devices do your contacts read your email campaigns?
On which devices do your contacts read your emails? Which email services do your contacts use? Discover the trends and optimize your messages for the most popular devices.
How to run a stored procedure on Superset
Superset is an open-source Datavisualization software used perfect for visualizing our data from over 800 SqlServer databases.
Apple Link Tracking Protection : Everything about the iOS17 update
Apple launches an update and email professionals are affected: Link Tracking Protection removes some of the settings that allow you to analyze your campaigns.
Alessandro, passion and deliverability with Mindbaz
How to open a new market as a sales representative ? Alessandro started the Italian strategy to share the deliverability email good practices.
Pierre-Yves Dubreucq’s challenges as co-founder and CTO
Pierre-Yves Dubreucq, passionate about free software, co-founded Mindbaz with Sébastien and Coralie. As CTO, he leads Mindbaz’s 3 tech teams.
Improve your deliverability with Orange
Discover our guide to optimizing your email campaigns, increasing deliverability and using Orange’s requirements to your advantage.
Email glossary: definitions and examples
Glossary of email vocabulary: deliverability, marketing and communication and technical terms. Discover definitions and examples of every term in the email ecosystem.
5 ways to collect email addresses, starting with the best method
5 idées pour collecter des adresses emails selon votre temps, votre budget et vos valeurs. Monétisation, RGPD, adresses qualitatives, complétez votre BDD par ici.
Mindbaz’s SSO or unique authentication
Since we already had a database of user accounts, we naturally turned to a centralized authentication system. This is how we introduced SSO. Single...
Design System: Definition, targets and resources
Short, to-the-point explanation of what a Design System is It's a component and visual library based on reusable code. The idea is to organize the...
Mindbaz receives the Happy Index® At Work and Tech at Work labels
Mindbaz has been rewarded by Choose My Company, which rewards companies where employees feel good. Find out why.
Sébastien Lemire, co-founder and CEO, shares the story behind the creation of Mindbaz
Our sales director explains the behind-the-scenes story of Mindbaz’s beginnings and the challenges of commercial development for a fast-growing French SaaS.
Sustainable and disposable emails: Mindbaz adds an expiry date to emails
Emails that are deleted after a few days? That’s Email Expiry Date, and Mindbaz has integrated it for all its customers!
How to manage complaints from email subscribers?
How to manage complaints from email subscribers? What are the best practices to reduce the number of complaints from your email campaigns quickly.
Coralie Ladent, from Business Unit Manager to COO & co-founder of a tech company
Coralie Ladent recounts her transition from intrapreneur to co-founder of a company with 26 employees between Lille and Barcelona.
Your contacts will see your logo in their inbox thanks to BIMI
BIMI is a specification that allows your logo to be used with your sender. It is also a proof that the sender is authentic. Apple has just announced that they are joining the webmails that integrate BIMI.
RCS v. SMS: What are the differences for your marketing strategy?
Discover a new era with RCS! Discover interactive and innovative features. Improve your entire funnel now.
Tech500 : Mindbaz ranked among the top hiring tech companies
Mindbaz is ranked 404th in the Tech500 ranking, the fastest growing startups and scaleups in the workforce.
What is the maximum length of an email address?
In less than a minute, we give you the information to know the maximum size of a mail address according to the RFC.
What will be the email trends in the years to come?
AI, data protection, snack content, podcast… What trends will you choose to focus on for your email strategy?
Black Friday and Email : Are you actually ready?
6 concrete tips to create effective email campaigns for black friday. Increase your sales significantly and design the best email now.
4 popular beliefs about Gmail deliverability
We destroy 4 popular believes that our expert team don’t want to hear anymore. Let’s check what is fact and what is fiction about Google Mailbow service provider
Our guide to creating a successful SMS campaign
To make your SMS campaign a success, follow the 7 steps in this guide. From objectives to planning and writing, the experts at Mindbaz give you all the tips you need for your marketing messages.
SMS marketing: Key takeaways from the event Technology for Marketing
Mindbaz was at the Technology for Marketing exhibition in London. Discover the new SMS marketing trends seen on the spot and the analysis by our experts.
New: Connect your apps with Mindbaz thanks to Zapier
Save time by automating your non-value added tasks easily: Mindbaz joins the +5200 apps interconnectable via Zapier.
Apple Mail Privacy Protection: What’s the impact on my email campaigns?
IOS 15 update has an impact on your email statistics: an “open” will be recorded for your contacts who use Apple Mail, whether they actually opened the email or not. Let’s see the consequences and the solutions.
Display Name: How to choose the best sender name for your emailing campaign?
Email sender name : How to boost your campaign deliverability In order to increase your chances of having good deliverability statistics, there are...
Mindbaz leaves the M6 Group to become independent (again)
It’s the beginning of a new adventure for Mindbaz! We have just become independent from M6 Digital Services (again) to write a new chapter of our...
Lille (France)
14 rue du sec Arembault
59800 LILLE
Barcelona (España)
Maui-Coworking
Carrer Perello 74, Bajo,
08005 Barcelona