Blog Mindbaz

Psychologists explain how emotions are important for convincing and persuading. Find out why.

Anticipated by consumers and brands alike, sales boost sales every year. How can you use email to boost your results even more?

Separate your audience into segments based on their location, but not only with demographic targeting. Here’s how.

Increase your revenues with in-email advertising. Integrate relevant ads into your newsletters to effectively monetize your email campaigns.

How can you increase website traffic and generate new revenue via email for the press and magazines?

Statistics, habits, cultures and behaviors: find out what you need to know before targeting Colombians.

Augmentez l’engagement, fidélisez votre audience et augmentez votre taux de conversion pour attirer les touristes.

Use email to win new contacts or customers? With the right acquisition strategy, you can. Our experts explain.

Send less to send better. That’s Mindbaz’s policy for optimizing the performance of emailing senders through targeting.

When is the best time to send your emails? Discover the days and times to maximize open and engagement according to your target audience.

Diving into the GDPR rules for your emails is time-consuming. Our experts have put together the 4 most common mistakes and best practices for complying with the regulations.

Italy is one of the European countries with specific emailing rules. IOL is at the top of the list, but not the only one. Webmails, statistics and Italian laws.

Are you targeting the over-60s? How do you contact and convince them? Discover best practices and tips for a successful emailing strategy aimed at seniors.

Is your website content not generating enough qualified traffic? Prepare a dedicated emailing strategy with our article.

Before sending emails to Spain, you need to have in mind the main webmails, certain statistics and, at the very least, a few cultural elements.

Combine affiliation and emailing to boost your revenues: explanations, techniques, optimizations and key tools.

Boost engagement and improve open rates by personalizing your email marketing.

We’ll show you what to keep in mind to craft irresistible Mother’s Day email subject lines — with examples included.

Increasing your open rate is as easy as a smiley face. Or rather an emoji. Analysis of the statistics, practical advice and concrete examples.

Media, blogs and website publishers: Weekly, monthly, bi-monthly… Discover the ideal frequency for sending your newsletter. Tips, best practices and strategies.

Member engagement, loyalty, automation, targeting… How can you add value to your sports brand?

The European Accessibility Act sets out best practices for accessible and inclusive emails and newsletters.

Optimize your e-mail deliveries through filtering: eliminate spamtraps, bounces and high-risk addresses to improve deliverability.

Target visitors who have already interacted with your website with me retargeting. The aim: to encourage them to return and convert.

In April, Easter messages are everywhere. How can you take advantage of this event to highlight your products or services in your emails?

How to optimize readability, design and user experience to reach a wider audience and boost engagement.

Save as much time as possible by using existing content in your email campaigns. Advice, examples and tips.

Writing an effective preheader can boost the open rate of your emails. Tips, best practices and examples here.

Boost your conversions with powerful buttons in your email campaigns. 10 examples to steal from this article.

News-related campaigns generate more opens and clicks. Find out how to exploit this trick.

Legislation, GDPR obligations, legal notices and best practices for a compliant and optimized email footer. Details in the article.

Tips, tricks and strategies: boost your revenues through monetization, engagement and high conversion rates.

What is a transactional email and why is it useful? Take a look at the examples to optimize your conversions and engagement.

Write effective welcome emails with our GDPR tips, examples and best practices. Boost engagement from the very first message!

Create effective emails for St. Patrick’s Day while respecting the legal framework and GDPR. Boost your marketing without legal risk.

Leverage your audience’s geographic data to improve engagement, increase open rates and maximize conversions.

Optimize your email campaigns with artificial intelligence: increased personalization, automation and performance to boost engagement and increase conversions with ease.

Write an effective email subject line to boost your open rate. Examples, tips, and AI to maximize your results.

Media and content creators: Which GDPR rules apply to your email marketing strategy? Insights on the legislation.